Neu! Snap! Wah! Monosyllabic onomatopoeia with exclamation punches are telling statements of intent. POW!, named after an L.A. festival called Party Out West where band members Byron Blum and Melissa Blue met, is confidently adorned across the cover of their fourth album Shift, making quite clear that this is a record about impact and hittin’ ya. Hard.
Fleeing the death rattle of gentrified San-Fran, but taking its art punk heritage of The Screamers, The Units, and Chrome with them, POW! decamped to the fringes of L.A. to soak up the grit and broken glass that was arguably missing from 2017’s Crack an Egg. With their fangs sharper and beat-up synths ever more fizzier, POW! bring a heady brew of punk rock, avant-garde spit and the occasional LSD soaked freak out.
When POW! wanna swagger, they swagger with the best of ’em. Second track ‘Disobey’ is a static ridden garage rock banger, Blue’s oscillations tangle with Blum’s corrosive guitar, yet still tightly held together with a god given hook. The snarl of Helios Creed bears a grin on the discordant ‘Machine Animal’, Blum’s growling vocals penetrated with alien vocoders and Cameron Allen’s motorik percussion. Thick slabs of atonal analogues and electronic trash exhale and gurgle on mood pieces ‘Peter’ and ‘No World’, downbeat wanders through the wrong end of POW! town.
Shift isn’t a mere dystopic exercise however. Chant along glam-disco rises from the septic murk on ‘Free the Floor’, an irresistibly catchy number with a big, fat groove and perfectly placed hand-claps. Echoes of ‘London Calling’ haunt the fervid ‘Metal & Glue’, a straight up rock and roll tune and thrilling demonstration of Blum’s solo skills.
Fizzing, throbbing, buoyant, and electric. Shift is a glam-infused garage rock gem, left to corrode and mutate in nuclear radiation, a glorious punk assault slicked with electronic toxicity.